We run it so nobody has to.

Social Budd takes the online side of a business off its desk: the posts, the listings, the campaigns, and the job of working out what any of it did.

It is one job, not three

Posting, selling and advertising get treated as separate departments. For most businesses they are the same week, done by the same two people.

The material already exists

A catalogue and a drive full of recordings would carry a month of posts between them. Very little of either ever goes out.

Tools are not the answer

Another editor, another scheduler and another dashboard still leave a person moving things between them. The work has to come off the desk entirely.

Where we are now

We are a small team, working closely with the first businesses we run this for. That is deliberate: the product gets shaped by the people whose week it is supposed to give back.