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Notes from running other people's businesses online.

What gets posted, what actually sells, and what we learn doing it week after week. The first pieces are being written now.

What a month of posts costs

The hours behind a week of content, counted properly, including the parts nobody logs.

In the works

What content is actually worth

Reach is easy to report and hard to bank. What it takes to tie a post to an order.

In the works

One product, five marketplaces

The same item listed five ways, and what each channel quietly wants that the others do not.

In the works

Want the first one when it lands?

Send us a line and we will put you on the list. No newsletter machine, just the piece when it is written.

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