Ads

Spend behind the things already working.

Campaigns made from the content that earned attention on its own, aimed at the products you can actually ship.

Where the money goes

Meta
Instagram and Facebook, using the cut that already earned attention organically rather than a new creative nobody has tested.
Google
Search and Shopping, built off the product feed you already keep current, so nothing advertises an item you cannot ship.

Built from what worked

A post that held attention on its own is the one worth putting money behind. The creative is already there.

Spend follows availability. When something sells out, it stops being advertised the same day.

A campaign is read against revenue from the same model the store writes into, so the number means something.

It proposes the shift and shows the working. Raising or moving spend is still a decision you make.

Campaigns that are not paying back are surfaced while the money still matters, not in a monthly review.

The ad, the click, the product page and the order are the same record — no stitching exports together.

Tell us what you are spending and where. We will come back with what we would keep, what we would cut, and why.